Your hidden wealth can be found in the following:
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Every brochure, letter or email you write that does not build, create or nurture a deep and outstanding relationship with your customers and clients.
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Every letter or email that you would like to write but simply don’t get around to.
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Every penny you spend on Advertising that does not work.
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Every penny you spend on Advertising that does not utilise the proven techniques for improving response rates.
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Every customer that you don’t thank for their business.
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Every customer that you don’t call to ask for repeat business.
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Everyone who contacts you who is never converted into a customer/client.
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Every magazine, newspaper, radio or TV station that you don’t appear on because you think PR is complicated.
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Every person who visits your web site who you never hear from again.
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Every week or month that goes by without you sending an email to your customers giving them some information of real value to them.
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Every one of your key team members (including you) or your sales team who is not trained in leading edge sales skills.
The list could go on for pages.........
The point is this.
All of the above should get you excited – because every one of these areas where you are not yet performing at 100% of your potential represents your hidden wealth – untapped assets that you can turn into extra profits immediately.
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